TBNTech
Apple is racing to make Siri more agentic
Publication: The Verge
Author: Terrence O’Brien
Source published: 08/11/2026, 19:18:19 UTC
Briefing created: 08/11/2026, 19:33:01 UTC
Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 08/11/2026, 19:31:26 UTC.
Briefings
Apple CEO John Ternus is reportedly pressuring AI czar Craig Federighi to accelerate Siri's development to compete with rivals like OpenAI's Dots and Meta's Muse. Federighi has already released a functional Siri AI version, but the company admits it is not keeping pace with competitors. Two key improvements are expected in the coming months, including fine-grained control over Apple's first-party apps to perform tasks like rotating and cropping photos in Photos and organizing Safari tabs.
Key points
- Apple CEO John Ternus is reportedly pressuring AI czar Craig Federighi to accelerate Siri's development to compete with rivals like OpenAI's Dots and Meta's Muse.
- Two significant improvements are expected to be made to Siri in the coming months, including fine-grained control over Apple's first-party apps to perform tasks like rotating and cropping photos in Photos and organizing Safari tabs.
Context
Bloomberg's Mark Gurman reports that Apple is racing to make Siri more agentic, with CEO John Ternus pressuring AI czar Craig Federighi to deliver a powerful AI agent capable of competing with OpenAI's Dots or Meta's Muse. While Federighi has delivered a functional Siri AI version, the company admits it is not keeping pace with its rivals. The article notes two expected improvements in the coming months.
Limitations
Evidence is limited to a single Bloomberg report citing Mark Gurman and John Ternus. No specific dates for the two expected improvements are provided, nor are any specific numbers or units for the new capabilities. The source does not specify the exact timeline for the upcoming improvements beyond 'coming months.' No other Apple executives or specific technical specifications are mentioned in the provided evidence.
Generated by Bittrees-hosted qwen35-2b sha256:aaf42c8b7c3c on 08/11/2026, 19:33:01 UTC. Based on publisher-provided feed evidence; may not cover the full original article. Check the source for details.
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