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Porsche bet on more expensive cars to recover profits

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 18/10/2026, 09:56:25 UTC.

Briefings

Porsche announced a strategy to raise prices on exclusive models and cut costs to improve profitability, led by Executive Chairman Michael Leiters. The company's net income dropped from $5.6 billion in 2023 to under $500 million in 2025, a 91.4% decline. Leiters plans to increase the average price of the most expensive 10,000 cars from $300 million to approximately $370 million annually, while eliminating roughly 9,000 jobs by 2035. Key unknowns include the exact timeline for the new three-row SUV and the specific impact of the 2026 price increase on sales volume.

Key points

• Executive Chairman Michael Leiters implemented a cost-cutting strategy involving approximately 9,000 job eliminations by 2035 to improve profitability.
• The average price of the most expensive 10,000 cars is projected to rise from $300 million to approximately $370 million annually.

Context

Porsche aims to restore profitability after a net income collapse from $5.6 billion in 2023 to under $500 million in 2025. The strategy combines new high-end models with workforce reductions, targeting a 10-15% operational margin by 2030.

Limitations

Evidence covers only 2023-2025 financial data and 2026 strategic plans. Specific timelines for the new three-row SUV and the impact of the 2026 price increase on sales volume remain uncertain.

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