Tech

Instagram takes on YouTube with new 90-minute horizontal video format

Read full article at source ↗

Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 26/10/2026, 22:20:23 UTC.

Briefings

Instagram launched a new 90-minute horizontal video format for select U.S. creators, marking a shift from vertical content. The format allows for longer storytelling and is being tested in select regions. No specific creator names or platform statistics are provided in the available evidence.

Key points

• Instagram began testing a new 90-minute horizontal video format with select creators in the U.S. on October 26, 2026.

Context

The article indicates Instagram is introducing a new long-form horizontal video format to compete with YouTube, allowing for extended storytelling in select regions.

Limitations

The evidence is limited to a single sentence from The Hollywood Reporter. Specific creator names, platform statistics, or regional testing details are not provided.

Generated by Bittrees-hosted qwen35-2b sha256:aaf42c8b7c3c on 26/10/2026, 22:21:01 UTC. Based on publisher-provided feed evidence; may not cover the full original article. Check the source for details.

View archived briefing on IPFS
bafybeieywox72u4cmtk6oegl7wegapas4cevhhsiidqhyacwj7u2o73dwu