TBNPortugal
Advertising the game will get tighter. Prohibition of commercials on rail transport
Publication: ECO
Author: Lusa
Source published: 13/11/2026, 09:18:24 UTC
Briefing created: 13/11/2026, 23:37:09 UTC
Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 13/11/2026, 11:11:25 UTC.
Briefings
Portuguese gambling operators and the industry association APAJO signed an agreement with the advertising regulator ARP to create a new code of conduct. This code aims to ban advertising for online gambling in public transport and limit the promotion of specific betting odds and promotional values in media. The initiative was driven by a need to combat illegal operators who currently operate in 40-50% of the market, with a deadline for the code's implementation set for early 2027.
Key points
- The APAJO and ARP signed an agreement to develop a code of conduct dedicated to the online gambling sector in Portugal.
- Proposed measures include banning advertising for online gambling in public transport and limiting the promotion of betting odds and promotional values in TV, radio, cinema, and outdoor advertising.
Context
The agreement was reached after a year of association work to address the significant threat of illegal operators operating in Portugal, which currently serve 40-50% of the market. The code aims to improve consumer protection through clear rules and validation mechanisms before campaigns reach the public.
Limitations
The evidence covers only the initial agreement between APAJO and ARP. Specific implementation timelines beyond early 2027 are uncertain. The scope of the code remains limited to the initial proposals, with no further details on enforcement mechanisms or specific operational procedures provided in the source.
Generated by Bittrees-hosted qwen35-2b sha256:aaf42c8b7c3c on 13/11/2026, 23:37:09 UTC. Based on publisher-provided feed evidence; may not cover the full original article. Check the source for details.
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