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Transatlantic Talks: Pestana Group looking for new hotels to grow in the USA

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 08/10/2026, 06:26:25 UTC.

Briefings

Grupo Pestana is actively seeking new hotels in the United States to grow its US presence, with CEO José Theotónio noting that American tourists are a key driver of growth. The company cites a 12% share of total hotel guests in Lisbon and Porto, driven by high-value 5-star luxury segments. While the US remains the primary host for Pestana guests, the group aims to expand beyond Lisbon and Porto to capture the growing American market, which has seen a 3.8% increase in arrivals by August 2026.

Key points

• Grupo Pestana CEO José Theotónio stated that American tourists are a key driver of growth for the group's hotels in Portugal.
• The US is the second-largest external market for Pestana guests in 2025, with approximately 2.4 million hotel stays.

Context

The article discusses Grupo Pestana's strategy to expand its US hotel portfolio, supported by data on American tourism growth in Portugal. It highlights the CEO's perspective on the importance of the US market and the company's ongoing search for new hotels.

Limitations

Data sources are limited to the podcast transcript and specific 2025/2026 statistics. The article does not provide details on the specific number of hotels Pestana is seeking, nor does it confirm the final outcome of the search. The source does not specify the exact number of new hotels sought or the final number of hotels acquired.

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