Tech

Are you ready for everything to look like TikTok?

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 08/10/2026, 17:16:26 UTC.

Briefings

Recent evidence suggests Facebook and Instagram are testing a TikTok-ification of social media, potentially reaching its fullest form. TechCrunch reports that some users in India are receiving a Facebook app test that immediately directs them to a new vertical video feed, mirroring the mechanics of TikTok. This development follows years of Meta's aggressive push to replicate TikTok's success across platforms like YouTube Shorts and Instagram Reels. The test appears to be a direct precursor to a broader rollout, with the Verge reporting the specific mechanism for users in India. However, the extent of this change remains uncertain, as the evidence only confirms a specific regional test rather than a global implementation.

Key points

• Facebook and Instagram are testing a TikTok-ification of social media, potentially reaching its fullest form.
• TechCrunch reports that some users in India are receiving a Facebook app test that immediately directs them to a new vertical video feed.

Context and limitations

The evidence is limited to a specific regional test in India and does not confirm a global rollout. The nature of the new feed remains unverified, and the timeline for a broader implementation is unknown.

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