Science

Most trading card packs hide the odds of winning rare cards, study finds

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 09/10/2026, 01:55:24 UTC.

Briefings

A recent study reveals that most physical trading card packs fail to include rare chase cards, despite the surge in popularity since the COVID-19 pandemic. Consumers frequently purchase numerous packs hoping to secure these elusive items, which are typically found in only a few packs. The research highlights a significant gap between consumer expectations and actual pack contents, suggesting that the odds of winning rare cards are far lower than anticipated.

Key points

• Most physical trading card packs do not include any highly desirable rare chase cards, even though the overall popularity of these cards has surged since the COVID-19 pandemic.
• Consumers, including children, purchase many packs in the hope of obtaining rare chase cards, creating a mismatch between consumer expectations and actual pack contents.

Context and limitations

The study covers physical trading cards but does not specify the exact time period or snapshot limitations of the data used.

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