Tech

Apple overtakes Samsung to lead European carrier smartphone sales in Q2, per report

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 07/10/2026, 02:05:24 UTC.

Briefings

A Counterpoint Research report indicates Apple surpassed Samsung as the top smartphone brand in Europe's carrier channel during Q2 2026. This shift occurred because carrier-specific sales performed better than the general market, allowing Apple to maintain its lead despite Samsung's strong performance. The data reflects a specific snapshot of European operator behavior in late 2026.

Key points

• Apple overtook Samsung to become the leading smartphone brand in Europe's carrier channel during Q2 2026.
• Carrier sales held up better than the broader market, enabling Apple to maintain its lead in the European operator sector.

Context and limitations

The report covers only European carrier sales for Q2 2026. Data is limited to the specific period and snapshot available at the time of publication.

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