Portugal

EU. Portuguese are the least recognized eco-label

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 08/10/2026, 12:01:24 UTC.

Briefings

A 2026 survey of 57% of Portuguese consumers reveals a significant gap between awareness and purchase of the EU 1993 eco-label. Only 11% buy regularly, 31% occasionally, and 17% never, indicating widespread consumer confusion despite the label's existence.

Key points

• 57% of Portuguese consumers admit they do not know the EU 1993 eco-label.
• Only 11% of consumers regularly purchase products bearing this label.

Context

The EU 1993 eco-label is a voluntary certification for products meeting specific environmental criteria. This survey highlights a major barrier to market adoption, where high awareness does not translate to consistent consumer behavior.

Limitations

Data is limited to a 2026 snapshot of 57% of Portuguese respondents. Results may not reflect national trends or other EU member states. No causal link between awareness and purchase is established; the survey does not measure intent or future behavior.

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