Tech

Amazon reportedly pays $120 million to stream the Emmys for free

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 06/10/2026, 13:31:25 UTC.

Briefings

Amazon and the Emmys announced a six-year streaming rights deal starting in 2027, moving the awards show to Prime Video. The ceremony will air next September, though viewers do not need a Prime subscription to watch. Amazon reportedly paid approximately $20-25 million annually, totaling over $120 million for the contract. The deal allows worldwide streaming without requiring a subscription, though the specific viewing mechanism remains unclear.

Key points

• Amazon and the Emmys signed a six-year streaming rights deal beginning in 2027, moving the awards show to Prime Video.
• The 2027 ceremony will air next September, but viewers do not need a Prime subscription to watch the stream.

Context and limitations

The article does not specify the exact streaming technology used, the number of episodes included, or the specific cost per episode for the 2027 ceremony.

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