Portugal

“The value of creativity is to identify territories that artificial intelligence does not identify”

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 30/10/2026, 06:41:24 UTC.

Briefings

A Creative Capital, a venture capital firm founded by Hugo Veiga and Diego Machado, was established after they left the creative direction of AKQA and WPP. The firm invests in creative capital rather than traditional money, aiming to enter the genesis of products and brands. The project launched in October 2026 and is exclusive to ECO Premium subscribers, with a monthly cost of 5 euros.

Key points

• The Creative Capital firm was founded by Hugo Veiga and Diego Machado after they left the creative direction of AKQA and WPP.
• The firm invests in creative capital instead of traditional money to enter the genesis of products and brands.

Context

This venture capital firm represents a shift in investment logic from traditional finance to creative investment, launched by Hugo Veiga and Diego Machado following their departure from AKQA and WPP.

Limitations

Evidence is limited to the article text; no financial performance data, investment outcomes, or geographic locations are provided.

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